A few weeks ago I got a message from my daughter saying she had received a $30-off coupon good towards a Blue Apron delivery, so they decided to give it a whirl, and this is what they got.
A box lands on your doorstep on your designated day, filled with everything you need to make three delicious meals (and I mean everything) all packed in ice in case you aren't home when it arrives. It comes with step-by-step illustrated instructions and every ingredient, pre-measured, right down to the herbs and spices. The only thing you provide is a bit of olive oil to grease your pan.
They enjoyed that first week so much, they ordered another, which came with an email inviting three of their friends to receive a box absolutely free, which is how I ended up with one. A great way to expand your customer base, no?
So, why on earth, you might ask, would a person who's been cooking for the last 44 years and is pretty good at it already, and who helped establish a food co-op in her home town just so she could get as much of her food as possible from local growers and producers, even consider having food and recipes delivered to her from who knows where? Well, timing had a lot to do with it, since just a few days earlier we had gone to pick up our bi-weekly order from The Bountiful Sprout, only to find it locked up tight. They had shut down, for good! Apparently, once the very last of the original founders stepped down from board, the organization sort of lost its momentum. Less effort put into scouting for new growers and producers meant less product to choose from, which meant less members joining and shopping, which meant more producers dropping out. I was devastated.
Also, though I do love cooking, I do not love deciding what to fix each night, and having to shop for every single ingredient -- especially the more exotic ones that will probably get used only once or twice, and many not even be available at our small-town grocery store. With Blue Apron, all that is taken care of for me.
|Love the cute little bottles and packets, all of which are recyclable.|
|Basque-Style Cod with Sweet Pepper-Tomato Sauce and Freekeh|
|Seared Chicken and Caramelized Vegetables with Roasted Cherry Tomatoes and Mashed Potatoes|
|Pork Chops and Spicy Chow Chow with Sweet Potato Salad|